How do you know what the best social media networking site is for your site? A lot of business owners just migrate towards Twitter, Myspace and Facebook because they are the most popular.
However, these might not be the best for you. Just because a particular site has the most users doesn’t make it the best.
So what should you look for? Here are five important things any site should have:
1 Social Media that is Niche specific
Some social networking sites specialize in certain markets. While they have significantly less users than the generic sites, 100% of the people there are going to be interested in your site topic.
What kinds of niches can you find?
Basically anything you want. There are social media sites for movies, travel, sports, etc. Just about every niche has at least one forum geared towards it, and many blogs.
How do you find these sites?
One of the best ways is to just do an online search like “best social media sites for …” and then fill in whatever topic you are looking for. You are likely to get a good list. Also, type in “forum+” or “blog+” and add your market at the end. Both searches will bring up sites that are related to your target market.
2 Social Media Secure sites
There are security issues with a lot of the smaller sites, so be certain you check on this before getting started. You might want to look them up and read reviews about them before giving out any important information on them. Some of them require some personal information, so knowing the security reputation of a site before using it is smart.
3 Social Media with Clear interface
Some sites have clear features, some do not. If you need an MIT degree to figure out all the features of a site, than steer clear of it.
4 Social Media with Videos and photos
Try to find sites that offer the ability to upload photos and videos. This simply helps you incorporate a personality into your marketing efforts. Uploading video and photos shows you are using the site for more than just the one way link, and you are serious about entrenching yourself in the community.
5 Social Media with a Vibrant community
Look for sites that have a lot of conversation going on. Forms in particular are one of the best social media sites around, because they allow you to get in a conversation with your target market. This will help you answer questions and establish yourself as an expert.
No matter what social site you use, the most important part is that you get involved. Don’t just use the site for a one way link. This is how to brand yourself as an expert and get the most benefit out of your social marketing campaigns.
Social media is a the traffic giant right now and there probably wont be any slow down in the next couple years.
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