The most popular question asked by many online marketers is how to drive more traffic to their websites. The answer to this question is easy: “Have your website exposure to as many internet surfers as possible, once people can find your website, there will be traffic flow into your website”.
But to make your website successfully expose to internet users is not an easy task. Efforts, strategies and techniques need to put in place in order to make it as success. Below are the common online marketing techniques used by most online marketers to drive internet traffic to their websites:
Search Engine Optimization
Successful search engine optimization will greatly increase your online marketing by the number of visitors that come to your website since over 60% of people who are looking for products and services use search engines to locate them. If your website is ranked high in the related keyword search by the search engines, you will get tons of free internet traffic to your website. One of the ways to optimize your website to be search engines friendly is by generating back links from other websites to your website. When websites provide a link to your site, the search engines deem your site as valuable and this affects your position in the listings.
I don’t cover SEO much on this website because it changes all the time and the fact that is kinda controversial. Why? Well i know a few successful blogs that don’t even bother doing this, they just push massive amount of content. But, it’s good content.
Does SEO work? The quick answer is yes, but it takes work. A lot of bloggers will outsource this task and keep there main focus on content creation.
Articles are the greatest tool for online marketing. It helps in SEO by generating back links to your website and it also helps in getting exposure for your website through your articles’ hyperlinks. By writing short articles on the topic related to your website, products or services, you can offer these articles for other website owners or newsletter publishers to use by submitting them to article directories, forums or blogs. When the publishers use your articles in their ezines or websites, they will remain your bio information which contains links to your website at the bottom of your articles, which means that the publishers will contribute their link from their websites to yours.
These back links are counted in SEO. When their visitors who read your articles and if they want to know more about your products or services may click the hyperlinks at the bottom of your articles to reach to your website.
Pay Per Click Advertising
Pay Per Click is advertising provided by the search engine providers (Google, Yahoo! and others) where you pay for top placement. Most search engines give top positions to the highest bidder. It is a quick way to have your ad on the first page of the keyword search as listed in the search engines. There is a catch: you have to pay for every click to your web site. Make a budget and stick to it and make sure to monitor your account, those clicks add up fast.
For online marketing the elephant in the room these days is our favorite social media channels. As far as pushing traffic there is nothing like them. The best thing is for the most part that traffic is free. You just need to put in the effort of to put out a post that people are compelled to read and possibly visit your site or offer.
This technique is by far the best traffic booster for you website, at least for that is. This will depend on the content that you are providing also. If you have garbage articles and content that will not help in any way.
An affiliate program is another way to drive traffic to your web site. Your affiliates are your commissions-based sales people who make money when they sell your products. They drive traffic to your web site in exchange for commissions on sales. If you don’t want to manage your affiliates yourself, you could subscribe to affiliate network such as ClickBank if your products are digital items. ClickBank marketplace is able to exposure your products to thousands of affiliates who are looking for products to sell online.
In Summary: Online Marketing Traffic
Online marketing and internet businesses will die without traffic stream into their website. If you already started your website for online business, it’s time for you to work out a marketing plan to flood it with traffic. The above online marketing techniques are time tested & proven methods to drive more traffic to a website.
Learning More about Affiliate Marketing
Affiliate Marketing is still a great way to make money online. Most people over look it because they want something fast. If you want to create a passive income stream you need to look at affiliate marketing.
If you would like to read more about affiliate marketing you can take my totally free course Blogging to freedom! by signing on the main page of this blog HERE.